Manufacturer-provided services vs. Retailer-provided services: Effect on product quality, channel profits and consumer welfare
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: International Journal of Research in Marketing
سال: 2015
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2015.02.006